Earth Day 2023: green or greenwashed?

Protesters wearing giant masks of CEOs’ faces
Climate activists wearing masks of company CEOs including LVMH’s Bernard Arnault (2nd L) Facebook’s Mark Zuckerberg (C), Microsoft founder Bill Gates (2ndR) and Virgin Group founder Sir Richard Branson (R) on April 13th, 2023. | Photo by John MacDougall / AFP via Getty Images

Brands love making big promises around Earth Day, and a lot of them are BS.

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