Business

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here.

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies.

As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences,…

Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience.…

A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that…

To inspire your audience to be loyal to your brand, you need to have a core message that focuses on…

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your…

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from…

Product classification is key to uncovering the reasons behind your consumers’ buying behaviors.

If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70%…